Absolutely Brilliant Concepts Inc. is based in Chandler Arizona and is headed up by founder and CEO Anthony Policci.

ABC specializes in creating direct response marketing programs and can assist with virtually any type of marketing or promotion a client desires.

ABC is results oriented and refuses to create any strategies for their clients that can't be measured. After serving in the corporate world for 5 years, Mr. Policci decided to simplify his life and start his own consulting firm. He is a graduate of Arizona State University although his expertise was gleaned from real life business battlefields, not from textbook terminology.

Mr. Policci has a "do it yourself" copywriting web site www.copywritingtips.com and has worked with many marketing legends such as Brian Keith Voiles, Dan S. Kennedy, Gary Halbert and a host of others.

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