Blunt, Bold, Bright…Even Nice!

That's how clients refer to the CEO of Absolutely Brilliant Concepts Marketing and Consulting Inc. (ABC M&C), marketing aficionado Tony Policci.

"Two things you can expect from Tony Policci- he'll make you smile and he won't B.S. you!" -Ken Kerr - Former Marketing Director Disney Epcot

Prior to founding ABC M&C, Policci served as a consultant to over 3500 clients. He created and co-created strategies with his client, helped them execute targeted marketing plans, wrote and critiqued thousands of ads, sales letters, scripts etc.

Policci has been published in numerous trade magazines and is the author of two marketing books. The response doublers guide to creating a killer yellow-page or print ad and A Wise Guys Copywriting Rule Book - How To Break The Legs Of Poor Profitability.

Policci specializes in providing unique, unconventional, and extremely effective approaches to his clients marketing challenges. His strategies have produced as much as a 2000% increase in response to promotions and sales. He's a straightforward guy, who doesn't believe in telling you what you want to hear it's more important to tell you what will be beneficial.

Curiously, Tony was also very successful using outrageous marketing techniques to secure work as a professional actor until 1995. His experience on stage, TV and in film has taught him about getting inside someone else's head and being able to connect in a very real way.

The two major areas of ABC' s focus:

Copywriting- that will zero in on your ultimate goal with laser like precision. You'll gain the ability and the know-how to tell a story, capture an image, and give the facts -- sometimes, all in one sentence. From print ads to brochures to radio spots, your message will be conveyed in a powerful yet vibrant style that will surprise and delight your target market. But most importantly, sell, sell, sell!

Consulting -uncovering ways for you to improve what you're doing. Sometimes, that means eliminating what you are doing all together and starting over. ABC has developed a proprietary method of determining exactly what will work and what won't work in your unique situation. You can have a comprehensive system to market your product or service, focusing on traceable (track-able) results. That means you will know dollar for dollar what is producing and what isn't.

Tony's company also provides do-it-yourself information for creating "killer ad copy," on a sister web site (www.copywritingtips.com). Clients are accepted only on a private basis, or by referral.

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